Friday, August 6, 2010

Redhook Signs Partnership Agreement with U.W. Huskies

Redhook has just announced a 3 year partnership with the University of Washington to be the Huskies' exclusive craft brewery. What does that mean? It means that when you go to "The Zone" at a UW football game you'll be drinking Redhook products.

The Zone is the UW's answer to a big tailgate party. Although no actual tailgates are involved, The Zone features entertainment, food, adult and non-adult beverages, and generally provides a place for Husky fans to socialize before the game and during halftime.

Here's the press release from Redhook:
WOODINVILLE, Wash. - (Business Wire) Redhook Ale Brewery (NASDAQ:HOOK) has partnered with the University of Washington Huskies to become the Dawg’s exclusive craft brewery. The three year partnership kicks off this month.

“As Seattle’s original craft brewer, we are thrilled to team up with the University of Washington to bring Husky fans a true taste of the Pacific Northwest,” said Greg Deuhs, brewmaster for Redhook Ale Brewery. “Redhook has been pouring craft beers in Western Washington since 1982 and we look forward to cheering the Dawgs on from The Zone.”

Through this partnership, Redhook will be the exclusive craft beer sponsor of The Zone. The Zone is a Washington Huskies’ game day experience that features entertainment, food, beverages and a place for Husky fans to socialize for three hours pre-game, during halftime and post-game. Additionally, The Zone offers custom suite rentals for first-class entertaining.

Redhook Ale Brewery was established in 1981 in Seattle’s Ballard neighborhood. The brewery has gone on to be recognized as a craft brewing innovator with distribution throughout the U.S. Maintaining its Pacific Northwest roots, Redhook’s main brewery is located in Woodinville, Wash.

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